MCM has teamed up with Harper Collective, founded by Jaden Smith and Sebastian Manes, to launch a personalized luggage set, rooted in sustainability. 

The upcycled sea-plastic collection, which debuted at Milan Fashion Week in February, draws inspiration from Harper Collective's 'Ghost' collection, named after the abandoned fishing nets used in its materials. Harper Collective’s hard-shell rolling travel cases are crafted from a blend of 70% recycled ocean plastic, such as fishing nets, and post-consumer plastic, and are produced at an Italian workshop just 47 miles from Milan.

MCM integrated its own upcycled components, while Harper Collective introduced perfected new elements, resulting in new lightweight and unique luggage pieces. The collection includes three distinct silhouettes: Cabin, Cabin Expandable (a new development), and a large check-in case.

Notably, the luggage range features MCM’s iconic cognac Visetos wrapping lightweight aluminum handles and interiors lined with MCM’s signature recycled quilted nylon. Upcycled MCM webbing straps from three different decades complete the interior, and luggage tags are crafted from upcycled Maxi Visetos material. Each piece is unique due to the genuinely upcycled nature of the source material, reflecting Harper Collective's vision of embracing the beauty of imperfection.

“The MCM brand was founded during a time of innovation, exploration and discovery across culture, travel and technology in Munich, 1976. This inspired our Smart Luxury philosophy where sustainability is our ultimate goal. As a leading luxury fashion house, it is our responsibility to do things better for our planet and society,” said MCM chairperson Sung-Joo Kim.

Every piece includes a blockchain-linked NFC chip provided by Temera, a Beontag company, enabling customers to verify the authenticity and sustainability of their purchases. This Digital Product Passport (DPP), facilitated by the Aura Blockchain Consortium’s platform, ensures transparency and trust in the luxury industry.

The collection launches with a CGI (computer generated imagery) campaign, conceived by Smith and featuring artwork by the graffiti Japanese artist Inagaki.

It is now available at all MCM flagship stores, the Harper Collective website, and the Harper Collective shop at Selfridges London.