Introducing Acid Running. Designed in London and inspired by the true spirit of running: that nothing great is ever achieved without some form of suffering.
The Voluntary Discomfort collection is an homage to the ancient principles of stoicism, which has inspired runners in their darkest moment for centuries.
Cold tones reflect the humble virtues of running, whilst the minimalist aesthetic is interspersed with stoic messaging to remind you that running and suffering are inseperable.
Made sustainably from recycled fabrics and natural fibres, as although running hurts, it shouldn't harm the world around us.
