|
Objects IV Life
A new brand (co-)founded by Daniel Arsham & Tomorrow
Available today exclusively at KITH Paris
CAMPAIGN IMAGES HERE
[Wednesday June 22nd 2022]
Objects IV Life is a new brand founded by artist Daniel Arsham as an extension of his artistic practice. The brand is the product of a joint vision with Stefano Martinetto, CEO and Co-Founder of Tomorrow. Objects IV Life is an endless assembly of research, inquiry and exploration.
With a collectors mindset, Objects IV Life comprises foundation pieces intending to build a wardrobe of uniforms for a creative way of life. Designed between New York City and London, all garments are made in Portugal and Los Angeles with custom hardware coming from Italy. For the denim the brand uses technical innovations to transform dead-stock materials from the past into objects of the future. The canvas rectangular tote is made in New York City also from dead-stock materials.
Chapter 001 includes functional outerwear pieces including the Four Pocket Jacket, Workwear Blazer, Denim Jacket, Moleskin Hoodie Padded and Moleskin Shirt Jacket. Jeans are offered in three styles - wide leg, straight leg and baggy - with a color palette of pale pink, powder blue, patina green, anthracite and more. The collection also includes a canvas rectangular tote, steel-toed utility boot, cap and key charm object, plus tees & hoodies.
“Objects IV Life is an evolving proof of concept, an endless work in progress, a tangible manifesto for change: you are the vehicle.” - Daniel Arsham
“Objects IV Life is the product of a meeting of minds and a shared ambition between Daniel and myself to establish a brand that creates elevated workwear and accessories that are intended not for a single season, but for a lifetime.” - Stefano Martinetto
The campaign was photographed in New York City at Arsham’s studio by Joshua Woods and styled by Eric McNeal.
Objects IV Life will host seminal gatherings around the globe as an invitation into the ever-evolving proof of concept and for the brand’s community to exchange ideas. The first was a dinner in New York City with guests including Hans Ulrich Obrist, Gunna, Kelsey Lu, ASAP Ferg, Devon Turnbull, Emily Adams Bode Aujla and Aaron Aujla. Followed by an evening during Salone del Mobile in Milan with guests including Jury Kawamura, Harry Nuriev, Remo Ruffini, Kiri Brito Meumann, Christian Mussati and more.
The next stop will be June 22nd in Paris, where Arsham will be holding a signing at KITH Paris of a limited Objects IV Life zine designed to celebrate Chapter 001. This will be the first in an ongoing series of publications from the brand.
Objects IV Life Chapter 001 is available to order now at objectsivlife.com to ship globally.
Retailers will launch week commencing July 11th and include KITH NYC and Paris, Machine-A London and Shanghai, SSENSE, Selfridges London, IT Hong Kong, Maxfield LA and Simple Caracters Mykonos.
objectsivlife.com | @objectsivlife | @danielarsham
Download campaign images here
Download press images here
Press enquiries to Huxley: jemma@huxley.world
About Daniel Arsham
Daniel Arsham is an artist celebrated for his innovative and contemporary approach to creativity through design. Arsham’s artistic output merges fine art, architecture, design, film, and performance, and is revered for the meaningful contribution it adds to the shaping of popular culture today.
Arsham melds the past, present and future throughout his work, showcasing the malleability and power of nostalgia, often through referencing moments of the late 20th century. Much of Arsham’s practice revolves around collaboration and altering worlds, and in turn, fusing them together. His collaborative practice has included working alongside Pharrell, Nas, Porsche, Adidas, Dior, Tiffany & Co., Rimowa, and more. Arsham is the creative director of the Cleveland Cavaliers NBA team, becoming the first-ever fine artist to hold this role.
Arsham has shown work at PS1 and The New Museum in New York, The Museum of Contemporary Art in Miami, The Athens Biennale in Athens, Greece, König Galerie in Berlin, Germany, Contemporary Arts Center, Cincinnati, SCAD Museum of GA, California and Carré d’Art de Nîmes, and the High Museum of Art in Atlanta GA.
About Tomorrow
Tomorrow is a multi-service brand development platform for fashion businesses built around communities and clear causes or areas of intent, led by creative polymaths who are also thought leaders beyond the fashion industry. The Group helps brands to develop and achieve sustainable growth through a fully integrated service offering that spans product development, investment, sales and distribution, marketing services, and direct-to-consumer capabilities.
Tomorrow began in 2008 and is led by CEO Stefano Martinetto and Chief Revenue Officer Giancarlo Simiri. In 2015 they bought out their shareholders, backed by Three Hills Capital Partners, to establish Tomorrow as a company with a vision to champion and foster entrepreneurial creativity within the fashion industry.
Tomorrow is headquartered in London with presence in Milan, Paris, New York, Los Angeles, Dallas, Shanghai and Hong Kong. Tomorrow are investors in A-Cold-Wall*, Athletics Footwear, Charles Jeffrey LOVERBOY, Colville, Coperni, Martine Rose, Objects IV Life, and the omnichannel retailer Machine-A. The Group also supports over 70 other brands across its B2B, advisory and DTC services. Discover more at tomorrowltd.com.
|
