PUMA has announced the launch of the PUMA x Porsche collection, a tribute to the 50th anniversary of the iconic Porsche 911 Turbo. This collection captures the essence of heritage and retro aesthetics, celebrating the enduring power of family and the timeless appeal of the Porsche 911 Turbo.

The Legend of Turbo is a celebration of 50 years of legacy, love and memories passed down through generations. Each piece in the collection is designed to evoke the emotion and pride associated with the Porsche 911 Turbo.

The PUMA x Porsche collection showcases twill jackets, flannel shirts and a distinctive tartan graphic story inspired by the interior upholstery of the first Porsche 911 Turbo, crafted in 1974. This legendary car was gifted as a birthday present to Louise Piëch, the daughter of Ferdinand Porsche, symbolizing the blend of nostalgia, excitement and heartwarming moments that define this collection.

The PUMA x Porsche collection will be available at select PUMA stores, at the Porsche Museum in Stuttgart and online at Puma.com and Shop.porsche.com.