Skims has opened the doors to its first-ever West Coast flagship store, in Los Angeles.

Designed by the design studio Rafael de Cárdenas, Ltd., the 4,546-square-foot space is characterized by the intimate, body-focused aesthetic that defines Skims. 

Notable features include the brand’s signature rounded-edge fixtures, custom tonal mannequins, and a seamless shopping layout. A 12-foot sculpture by Vanessa Beecroft welcomes visitors, while a sophisticated mix of Corian, ultrasuede, and carefully curated lighting complete the space. 

The new flagship houses products for both women and men, including best-selling collections like Fits Everybody, Cotton, and Ultimate Bras. Customers will also have access to exclusive drops, such as the NikeSkims collection, and an LA-exclusive ‘Skims loves LA’ merchandise line. 

“Opening a Skims store in Los Angeles is a full-circle moment. This city has been a huge part of my life, and having a space here where people can experience the brand in person makes it even more special”, said Kim Kardashian, co-founder & chief creative officer. “We’re just getting started, and I can’t wait for what’s ahead.”

The store opening follows the launch of multiple new locations across the U.S including its New York Fifth Avenue flagship, with even more locations planned for 2025. Other stores can be found in Georgetown, Aventura, Austin, Houston, and Atlanta. 

“Los Angeles has always been an important market for Skims and the place we call home, so opening a flagship store here was the natural next step,” added Jens Grede, co-founder & CEO, Skims. “Seeing our standalone stores come to life has been incredible, and we’re excited to keep expanding, giving both new and loyal customers a space to fully experience Skims.”  

To celebrate the launch, Skims is collaborating with Mel’s Drive-In to create Skims Drive-In, a reimagined dining experience running from April 2nd to April 6th. The historic diner will undergo a Skims-inspired transformation, featuring a custom photo booth, an exclusive menu, and signature design elements infused into Mel’s retro aesthetic.