Brazilian specialty coffee growers seek to strengthen relationships with Middle East buyers at World of Coffee Dubai
Producers to showcase a wide variety of high quality coffee at Dubai event
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World of Coffee Dubai (WOC Dubai) is back for its second edition! for those who were looking forward to see and taste Brazilian specialty coffee this is your chance, BSCA (Brazil Specialty Coffee Association) will have a stand full of Arabica and Robusta coffee samples, with varieties such as Catuaí, Catucaí, Geisha, Topázio, Bourbon, among others, with different sensory profiles. The event will take place at the Dubai World Trade Centre between January 11 to 13.
There will be cupping sessions at the BSCA stand on January 12 from midday local time onwards. The participation in the fair is part of the sectoral project "Brazil. The Coffee Nation", promoted by BSCA (Brazil Specialty Coffee Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), that seeks to reinforce the quality of Brazilian beans worldwide.
Lais Faleiros from Eldorado Farm is one of the producers that exhibited her best specialty coffee samples at the fair last year. Faleiros has high expectations for this year's event. “It is a moment to talk with our customers and a good opportunity to meet new ones. But it is not just about doing business, but also a moment to present our brand, and show the quality and seriousness of Brazilian products, which end up bringing new customers and strengthening existing commercial relationships. In this region we already export to Dubai, Qatar and Abu-Dhabi.”
This opinion is also shared by Deyvid Leandro, a trader from coffee producer and exporter DBarbosa Coffee. “The fair is a very important moment to show and promote the quality and diversity of coffee profiles that Brazil can offer. We are looking forward to being at this year’s event. In 2021, we strengthened our partnerships and grew a lot in the Middle Eastern market, indeed, our exports to Dubai tripled.”
Brazil is the largest coffee producer and exporter in the world, there are 34 producing regions, with more than 150 varieties, with a sensory profile that goes beyond traditional sensorial notes such as chocolate, caramel and nuts. Dedication to quality and research into post-harvest processing methods such as anaerobic fermentation have yielded rare and exotic flavors and aromas including floral, passion fruit, blueberry, and wild strawberry preserves, as well as brilliant acidity and velvety body, among others that are considered unique.
WOC Dubai is the premier coffee trade show for exhibitors and visitors from the Middle East. The event welcomed more than 7,000 visitors last year. WOC Dubai includes Roaster Village, Lectures, Cupping Room, the UAE National Championship, Brew Bar, SCA Community Lounge, and stands with coffee display.
“Middle East is one of the most dynamic economic region in the world. And be part of that event is a huge opportunity to present Brazilian specialty coffees to the trade market and consumers.” Said Vinicius Estrela, BSCA’s executive director.
BRAZIL. THE COFFEE NATION
Is a sector project, developed by BSCA and Apex-Brasil, focused on the commercial promotion of the Brazilian product on the international market. The objective is to strengthen the image of Brazilian coffee beans worldwide and to position the country as a high-quality supplier, using state-of-the-art technology resulting from research.
The current project has as target markets: i) Canada, United States, China, South Korea, Japan, Germany, Spain, Poland, United Kingdom, Turkey, United Arab Emirates and Saudi Arabia for specialty coffee beans; and ii) Canada, China, United Arab Emirates, Chile, Portugal and the United States for products from the roasting and grinding industry.
The project also aims at exposing the exclusive certification and traceability processes adopted in the national production of specialty coffees, highlighting their social and environmental responsibility and incorporating a competitive advantage to Brazilian products.
ABOUT BSCA
BSCA has been internationally recognized as a leader in the production of fine coffees in Brazil since 1991. Its activities are aimed at disseminating and stimulating technical improvement in the production, commercialization, and industrialization of specialty coffees, in addition to promoting environmental preservation and sustainable environmental development through programs, projects and partnerships with public and private, national and foreign entities.
Through partnerships for research, dissemination of quality control techniques and promotion actions, BSCA raises the standards of excellence of Brazilian coffees offered in the domestic and foreign markets. In addition, it is an institution in Brazil certifying lots that can be monitored through specialty coffee quality control seals, with full traceability, which is made available by the entity to consumers.
ABOUT APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the official institution responsible for export promotion, foreign investment attraction and internationalizing to Brazilian companies. Created in 1997, it is a non-profit body, of private law, collective interest and public utility. Its mission is to promote exports, the internationalization of Brazilian companies, and foreign direct investment, in support of national public policies and strategies, in order to contribute to the sustainable growth of the Brazilian economy.