News — hype

Sheet masks are everywhere – but are the face masks worth the hype?   With cold weather and holiday-party make-up wreaking havoc on complexions, revellers might find themselves reaching for sheet masks to soothe their skin and provide a bit of relaxation. The  face-shaped, serum-soaked sheets – which typically come one to a pouch and promise hydration, exfoliation or detoxification, among other benefits – have exploded in popularity, linked to a rising interest in Korean beauty products and appearances on Instagram.   “A sheet mask has become an important element of the self-care ritual,” says Larissa Jensen, a beauty industry analyst at...