More and more often these days brands aren’t using models to front their marketing imagery, they’re picking celebrities such as sports stars. But it’s handy when one brand ambassador combines both and that’s the case with Burberry’s latest signing.

It has announced Jack Draper as “the latest member of Burberry's global family”.

And his credentials? Not only is he the tall athletic type of model signed to the IMG Models agency, but he’s not faking it when it comes to athletic-style shoots as he’s one of the rising stars of British tennis.

He turned pro in 2018 and since becoming the British No.1 for the first time in his career in 2021, he’s risen to a career high of No.7 in the world rankings. He’s the youngest British tennis player to win three ATP Challenger singles titles in two months and the first to qualify for the Next Gen ATP Finals. He recently claimed the biggest victory of his career by winning his first Masters 1000 title at Indian Wells.

“It’s inspiring seeing Jack Draper represent Great Britain with such a level of commitment,’ said Burberry’s chief creative officer, Daniel Lee of the 23-year-old tennis player. “He is already one of his generation’s most talented sportspeople.”

Importantly, he’s got a strong fanbase and despite having ‘only’ 350,000 Instagram followers, that number looks set to increase along with his fame.

Burberry said that his “drive, dedication and optimism, on and off the tennis court, makes him a perfect match” for the label and added that he’s “already a friend of the house” having attended the Burberry Summer 2025 show at the National Theatre in September last year.

As for what comes next, he’s set to to star in the upcoming High Summer campaign.