GINORI 1735 UNVEILS THE SECOND INSTALMENT OF THE ONGOING OFF-WHITE™ C/O GINORI 1735 COLLABORATION
Milan, June 2022 – Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the design, celebrates Salone del Mobile 2022 by unveiling the second instalment of the ongoing Off-White™ c/o Ginori 1735 collaboration that reimagines four archetypical designs from the Ginori 1735 archives.
Whereas the first Off-White™ c/o Ginori 1735 collaboration, which debuted last year, reflected a graphic intersection of the iconic brands, this new drop entwines their signature forms. Specifically, it remixes and reinterprets, resizes and reshapes a cylindrical vase, a cachepot vase, an ashtray, and a lidded box from the Ginori 1735 archives.
The objects retain their pure white porcelain forms but gain sculptural Off-White™ Ivy Arrow handles embellished with ivy leaves and botanical nuances. These distinguishing details are handcrafted and manually affixed by the house’s master artisans, rendering each piece unique. The Off-White™ logo and an irreverent sequence of new pictorial logos are also hand-applied on the base of on each object.
The 2022 Off-White™ c/o Ginori 1735 collection will debut June 7th at off---white.com and Off-White™ Paris and Milan stores and at the Ginori 1735 online and offline distribution network.
About Ginori 1735
Ginori 1735 has been for almost three centuries one of the main global brands in the field of luxury and lifestyle, the expression of the Italian excellence in pure porcelain and in the design. Part of Kering Group since 2013, Ginori 1735 has always been associated with great figures of fashion, art, design, architecture, film and decor. The Manifattura creations represent a perfect blend between heritage and innovation. They include tableware collections, art and living objects, gifts, flatware, drinkware and textile articles, expression of a passion for Italian culture, colour, art, and gracious hospitality. The iconic crown that marks the back of tableware in some of the finest homes and most exclusive restaurants around the world stands for the most sophisticated merging of craft and art. This brash combination of taste has always been at the heart of the brand. Over centuries, the Manifattura evolved its process and production, bringing together ancient techniques and contemporary world view to produce homewares under the direction of visionaries. The Ginori 1735 mission is to forward a modern Renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. Today, the Ginori 1735 world is shaped by a multiplicity of voices, opinions, and styles. It reinvests its legacy with the vision of the next generation of cutting-edge style masters, that bring art into everyday life and everyday life into art. Ginori 1735 counts on a distribution network which includes: its e-commerce channel that reaches 31 countries globally, its Florence, Sesto Fiorentino and Milan flagship stores, selected dealers in Italy and a presence in high-level Department Stores and multi-brand Specialty Stores all over the world.