Paco Rabanne announced on Wednesday the launch of a new feminine fragrance, dubbed 'Fame'. 

The perfume aims to pay tribute to a new era of femininity and combines a blend of pure jasmine, succulent mango and a creamy incense. It is created with 90% natural origin ingredients, crafted in Grasse from precious, customized, sustainable elements obtained through cutting-edge technology.

For the launch, Paco Rabanne has tapped actress Elle Fanning as the ambassador of the new fragrance, joining a line of Paco Rabanne muses such as Jane Fonda, Audrey Hepburn, Brigitte Bardot, and Françoise Hardy. 

"Multifaceted and multitalented, Elle Fanning couldn't be a better choice as the face of Fame," said Paco Rabanne vice president, Jérôme Leloup. "She embodies the very essence of Paco Rabanne's ultra-modern femininity, and we are very happy to have her as the ambassador for our new fragrance.”

Elle Fanning added: ”I am thrilled to be an ambassador of a brand as iconic as Paco Rabanne. I was completely taken by the concept and felt like it was a perfect fit and really reflects my personality. Being part of this new chapter was an immediate yes!”

The fragrance is now available at top retailers including Macy's, Ulta, Sephora, Nordstrom, Dillard's and more.

Source: https://us.fashionnetwork.com