Hollywood star Blake Lively unveiled on Wednesday her new haircare brand, Blake Brown, set to launch at Target and Target.com on August 4. 

Developed in collaboration with Give Back Beauty, the line was inspired by her personal regimen of shampoos, masks, and styling products aimed at delivering healthy, nourished, and strong hair. 

Blake Brown launches with eight products, each designed to deliver the perfect balance of strength and moisture essential for healthy hair. The range includes shampoos, masks, a styler, and mousse, yet excludes a traditional conditioner. Instead, the brand offers nourishing and strengthening masks that integrate into any shower routine.

"Blake Brown has been more than a 7-year labor of love," said Lively. "I was determined to bottle up a premium, salon-quality haircare line that's cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn't be more proud.”

The fragrance profile of Blake Brown products is a key feature, with scents inspired by Blake’s personal favorites, developed by master perfumers to create a multi-sensory experience. The products are designed to be layered or used separately, leaving a lasting impression.

Committed to sustainability, all Blake Brown products are formulated with clean ingredients, are vegan and cruelty-free, utilize recycled materials, and aim to create minimal waste. Prices range from $18.99 to $24.99.

"It's been a privilege for me and my team to work with Blake Lively to bring her vision of Blake Brown to life – together we've created something distinctive and incredible," added Give Back Beauty founder, Corrado Brondi. 

"I'm excited about the creation of a joint venture with Blake Lively, that combines the best of Give Back Beauty's expertise in the beauty industry with Blake's unwavering dedication and insightful approach. Blake's drive, purpose, and instincts in developing this brand were unmatched – From the meticulously crafted formulations to their exquisite fragrances, Blake had her hands, or should we say hair, in everything, and had a clear directive about how she wanted the brand to look, feel and smell. We have worked to ensure every aspect of Blake Brown reflects Blake's personal touch and commitment to excellence."