Beauty — beauty trends

Beauty Trends You Need To Try This Summer This year, summer is set to start in style! June 21st is undoubtedly the date of the year - not only as it marks the first official day of summer, but it’s also that all-important date where we could finally wave goodbye to all legal restrictions on social contact (as per the government roadmap). We’ve already touched on a few ways you can prepare for the big day, but with larger social gatherings and parties just on the horizon, what better time than now to test out and perfect some summer beauty...

Why functional beauty is set to be the biggest beauty trend of 2020 In 2019, mega-price tags for Elemis, Drunk Elephant and Tatcha coupled with a year-long makeup market slowdown, seemed to suggest one thing from the investing community: Skin care was the beauty industry’s most fruitful opportunity. Though conglomerates like L’Occitane, Shiseido Group and Unilever turned to the above companies to fill out prestige gaps within their portfolios, another set of CPG firms weren’t interested in luxury positioning or sexy packaging. Instead, SC Johnson, Beiersdorf and Colgate-Palmolive favored a more practical kind of beauty: functional beauty. This category could see big rewards in 2020. SC Johnson’s...