Beauty — skincare brands

Seven customisable skincare brands harnessing artificial intelligence Bespoke, smart and made-to-order is the new face of the skincare industry, where product designers are applying artificial intelligence and machine learning. Rima Sabina Aouf spotlights seven brands demonstrating this. The last two years have seen the rise of several startups that combine data with dermatology. These companies typically share some common principles – new customers will provide detailed information about their needs and lifestyle, and an algorithm will choose the right ingredients and formula to suit. The machine learning component also plays an important part, as feedback from users constantly provides more...