Beauty — Makeup brand

What to Know About Selena Gomez’s Makeup Brand, Rare Beauty Selena Gomez is gearing up to launch her highly anticipated makeup brand, Rare Beauty. The beauty world got word of Gomez’s venture in July, when reports showed she filed a trademark for a beauty brand at the U.S. Patent and Trademark Office. She revealed in an Instagram video on Feb. 4 that the makeup and skin-care brand was called Rare Beauty and would launch this summer. “Being rare is about being comfortable,” she said in the video. “I’ve stopped trying to be perfect, I just want to be me. I think Rare Beauty can be more than a beauty brand....