Beauty — Under $30

Why Twitter Is Obsessed With This Under-$30 Beauty Tool Cher brushing her hair, circa 1968.Photo: Getty Images All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Searching for a beauty product that actually lives up to its cult status is a bit like, as Cher Horowitz once memorably put it, “searching for meaning in a Pauly Shore movie.” After all, how are you supposed to guarantee that a product that’s supposedly done the trick for other people is actually going to work for you? One...