Claire's expands to Mexico City with new flagship store

Global accessories retailer Claire’s has landed in Mexico City with the opening of a new flagship store. 

The new store embodies a vibrant atmosphere, showcasing a reimagined brand identity for Claire’s. Following the innovative Paris flagship's launch earlier this year, which introduced a new era of retail experience, the Mexico City flagship continues the momentum with a fresh look and feel.

Spanning 1,227 square feet, the store features an edited selection of products spanning jewelry, fashion and hair accessories, toys, tech, cosmetics, and more. 

Notably, the piercing service has taken on an evolved presence and format, with a bold and inspiring visual identity under 'Pierced by Claire's'. The service is strategically positioned in a more intimate location towards the back, offering consumers the option of private piercing sessions.

"Claire's is a beloved brand with a highly-engaged audience, and as we continue to transform into a fashion powerhouse, we are dedicated to constantly expanding upon the places and ways we connect with them," said Richard Flint, Claire's president of Europe. 

"Opening a flagship store in Mexico presents an exciting opportunity to continue building on the brand's reach through immersive experiences and is just the start of the opportunity we see in this market."

This step in the brand's international expansion is made possible through a strategic partnership with Exalta, a renowned expert in scaling reputable brands in the local market.

Claire's currently operates 2,750 retail stores globally in 17 countries throughout North America and Europe, franchised stores in the Middle East and South Africa and has a presence in more than 40 other partner retailers worldwide as well as the Metaverse.