Haus Labs by Lady Gaga expands to Sephora at Kohl’s
Haus Labs by Lady Gaga made its debut on Monday at Sephora at Kohl's stores nationwide, as well as online.
As part of the partnership, the science-driven makeup brand will launch 132 SKUs across eight product categories at Sephora at Kohl's. The range includes a curated selection of the brand's best-sellers, award-winning products, and viral hits, including all 51 shades of the Triclone Skin Tech Foundation and all 31 shades of the Triclone Skin Tech Hydrating + Depuffing Concealer.
"We are excited to continue the brand's momentum by expanding into Sephora at Kohl's, bringing Haus Labs by Lady Gaga to new beauty consumers across America," said Ben Jones, CEO of Haus Labs by Lady Gaga.
"The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win.”
Since its launch in June 2022, Haus Labs by Lady Gaga has expanded its presence globally through strategic partnerships with Sephora. The brand was first introduced in 25 Sephora stores across the U.S. and Canada and later expanded to all Sephora locations in North America in September 2022. The brand expanded internationally with launches in Sephora U.K. in June 2023 and across 12 additional countries in Sephora Europe by March 2024.
"We are thrilled to witness the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl's is yet another exciting milestone," said Alison Hahn, SVP makeup & fragrance merchandising at Sephora.
"Since their initial launch in 2022, Haus Labs by Lady Gaga has deeply resonated with our clients, and this expansion is a testament to the brand's commitment to delivering innovative and high-quality makeup products that truly perform. We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more beauty shoppers, who we know have been eager for this launch."