Guerlain and Pucci are joining forces to create a capsule makeup collection for Fall 2024. All products have been jointly developed by the creative directors of the two LVMH houses, namely Violette Serrat, known simply as Violette, for the French perfumer, and Camille Miceli for the Italian brand. The launch will be accompanied by a campaign featuring Natalia Vodianova, the face of Guerlain, as stated in a press release.

While Pucci does not have its own line of beauty products or fragrances, it previously collaborated with Guerlain in 2012 to create a similar collection. This new partnership draws inspiration from the vibrant colors of the Florentine fashion house, known for its joyful and psychedelic prints, which are reflected in the products and their packaging. The packaging features the Marmo pattern, created in 1968 by founder Emilio Pucci and reimagined and modernized by Camille Miceli.

The collection will include around 10 products, from lipstick with two new shades (plum and matte red) of the Rouge G model, to eyeshadow available in four matte shades (orange, violet, black, white), and the Terracotta Marmo Sun bronzing powder in three variants. Also included will be the Météorites pearls, the iconic powder from the perfumer, in the bestselling pastel tone 02 Rosé, and the Parure Gold Cushion Marmo Glow foundation.

Prices for the products will range from 40 to 100 euros. They will hit the market on August 26 on the Guerlain and Pucci e-commerce sites, as well as in a selection of both houses' boutiques. A preview will be available in mid-August to Japanese consumers through a pop-up store in the Isetan department store, Pucci insiders reported.

For the fashion house, led by style director Camille Miceli since 2021, this new collaboration provides an opportunity to test the beauty market, a potential area for diversification. For its part, Guerlain sees this capsule as a chance to refresh its offerings and expand its audience.