Chanel is continuing to refresh its group of brand ambassadors, on Monday confirming French-American actor Timothée Chalamet as the new face of fragrance Bleu de Chanel.

The announcement follows Whitney Peak becoming the new face of Coco Mademoiselle in February and stories a few weeks ago that Chalamet was filming a commercial for the scent in New York under the direction of Martin Scorsese, who'd also directed the 2010 commercial for the brand.

Previous Bleu de Chanel brand face Gaspard Ulliel was tragically killed in a skiing accident last year.

Chalamet’s arrival as its new ambassador is a first for the actor who hasn’t previously been an official ambassador of any fashion or beauty label, despite being a fashion favourite who brands are falling over themselves to dress because of his red carpet impact.

Chanel said of its reasons for selecting him: “With a dynamic energy as raw as it is refined, the 27-year-old actor has gained a distinguished worldwide reputation, while still at the dawn of his career. Apart from his audacious style and unapologetic charm, Timothée Chalamet personifies the visionary and edgy spirit of the next chapter of Bleu de Chanel: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible.”

His rise to fame started with his “revelatory” performance in Luca Guadagnino’s 2017 coming of age film Call Me by Your Name and he was nominated for a Best Actor Oscar, the category’s third-youngest nominee ever.

The company added that the forthcoming campaign “defies the preconceptions of men’s perfumery [and] marks a milestone for Timothée Chalamet as well as the house of Chanel, synchronously ushering in new eras for him as a modern icon and for the legacy of Bleu de Chanel”.

As mentioned, the film (which won’t appear until this autumn) is directed by Scorsese while the still images that will be released next month have been shot by Mario Sorrenti.