Yves Saint Laurent Beauty announced on Thursday that model Lila Moss has been named a U.S. ambassador. 

In this role, Lila, the daughter of supermodel Kate Moss, will be featured in the brand's biggest and iconic makeup campaigns featuring products such as All Hours Foundation, Rouge Volupté Shine Lipstick, Lash Clash Mascara, and Rouge Volupté Candy Glaze Lip Gloss. 

Lila was selected as a U.S. ambassador to represent those who are at the forefront of the next generation, according to a press release.

The rising fashion and beauty star joins YSL Beauty with a confidence and sense of style that exemplifies the brand's values of fearless expression. She is also recognized for embodying her generation's desires for authentic individuality and edge.    

"We are thrilled for our partnership with Lila and proud to celebrate her bold and confident character," said Laetitia Raoust, general manager of YSL Beauty USA. 

"She captures the power of self-expression and authenticity, and how that can manifest through make up. She represents her generation's beauty and for that, we couldn't be happier to welcome her to the brand.”

Lila added: ”I'm so excited to be working with YSL Beauty. Being authentic and staying true to myself is really important to me and I'm so pleased to help spread YSL Beauty's message of empowerment and self-expression through makeup."