As of 9.01am Pacific Time today, March 5th, 2020, pgLang is live. Created by Kendrick Lamar and Dave Free, this is a new multi-lingual, at service company. It is not a “record label”, a “movie studio”, or a “publishing house.” This is something new.
Lamar and Free’s new purpose at pgLang embodies something deeply personal to them. pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all. “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships,” says co-founder Free. Lamar simply says “Selfless. Reset.”
This is happening now because the media landscape is rapidly changing, empowering audiences with choices like never before. Only a few contemporary creators have figured out how to speak the evolving language of this generation without fading into the white noise or pre-assigned market share. pgLang is designed to be artist-friendly above all else and embrace both quality and unconventional concepts. This ethos will be applied to an array of creators who will join pgLang, including authors, film and television directors, fine artists, producers, musicians, and blah, blah, blah... you have all heard this shit before.
Baby Keem, artist one partnering with pgLang, says, “Astronaut ideas. That is what I call the shit that I know I want but that stand alone. You know? Like, not everything has to ‘make sense’ to me in a rational way. This is how my mind stays fresh, by letting myself have my astronaut ideas and developing them even though it might confuse anyone else.”
Lamar has numerous accolades for his body of work including a Pulitzer Prize. Free has received acclaim for his directing and producing work including multiple VMA’s awards and a Grammy. The two have created a visual mission statement of what drives their purpose. View this content at
www. pg-lang.com . The “Welcome to pgLang” mission statement is written & directed by Dave Free.
In a final word from pgLang; “Imperfections are what excite us most. We want to work with those who can see the beauty in anything. Someone could walk in and say this black phone is blue. That’s cool -- we want to hear your perspective.”
Welcome to pgLang. It’s the language.
