Beauty

Cosmetic dermatology: Five key trends spotted at IMCAS 2020 The 22nd edition of IMCAS World Congress took place on 30th January to February 1st in Paris. IMCAS Paris is the world’s leading cosmetic dermatology and plastic surgery meeting. It’s the go to for new concepts and findings in the field, along with the latest advances in medical and aesthetic dermatology. Premium Beauty News asked beauty trends firm In-Trend, which had the privilege of attending the show, to pick out the top trends transforming the aesthetic medicine landscape and gaining momentum. The use of technology will play an increasingly significant role across all areas...

Beauty brands are using Slack groups and Zoom to collaborate during coronavirus Beauty founders and executives are coming together in ways they never have before, casting off competitive viewpoints in order to keep their businesses afloat through coronavirus turmoil. The beauty industry has transformed over the last decade to incorporate more founders and small business owners than ever before, and current grassroots efforts via collaboration represent another significant departure from historical procedures. Across platforms like Slack, Facebook and Zoom, founders and executives are holding meetings and contributing to discussion boards focused on sharing information and best business practices. And industry...

Why indie success is so much more than being Insta-ready Indie brands need to communicate their ‘why’ – all the reasons, values and mission that define business (Getty Images) RELATED TAGS: Indie beauty, Indie beauty brands, Innovation, Marketing, Branding Instagram is a powerful place – the social platform where influencers hang out and filtered product placements dazzle, but brand visibility requires so much more depth, says an indie beauty expert. Independent beauty brands have captured the hearts and minds of consumers globally, largely because many plug a market gap or answer needs that big beauty can’t. But in a competitive marketplace, indie beauty owners must...

Function of Beauty is best known for its custom shampoos, but I think its lesser-known custom hair mask is better Function of Beauty's nourishing hair mask is customized just for your needs.  Function of Beauty Function of Beauty is a haircare startup that creates customized formulas based on your hair's specific needs. The Function of Beauty Hair Mask ($19) is one of the brand's newer products and, in my opinion, it's the hero product of the entire collection. It's affordable, comes with a lot of product, and is filled with moisturizing ingredients designed to help your individual hair goals.  Function of Beauty Hair Mask$19.00  FROM  FUNCTION OF...

@eve.frsr E-girls and boys’ style is the antidote to the homogenised IG aesthetic In the age of the cookie-cutter Instagram influencer, an army of Gen-Zers are exploring the alternative via rising social platform TikTok It’s likely that, if you’ve heard of E-girls before, you know them as the wide-eyed, quirky, and beautiful gamers who earn six-figure salaries playing consoles on Twitch – or otherwise by selling their bathwater. Starting life as a misogynistic insult for women whose passion for video games was claimed to be a ploy for male attention and money, the term has evolved and grown to encompass a huge community of Gen-Zers intent...