Beauty

Why functional beauty is set to be the biggest beauty trend of 2020 In 2019, mega-price tags for Elemis, Drunk Elephant and Tatcha coupled with a year-long makeup market slowdown, seemed to suggest one thing from the investing community: Skin care was the beauty industry’s most fruitful opportunity. Though conglomerates like L’Occitane, Shiseido Group and Unilever turned to the above companies to fill out prestige gaps within their portfolios, another set of CPG firms weren’t interested in luxury positioning or sexy packaging. Instead, SC Johnson, Beiersdorf and Colgate-Palmolive favored a more practical kind of beauty: functional beauty. This category could see big rewards in 2020. SC Johnson’s...

This is what is going to be big in beauty in 2020 As 2019 comes to a close, leave behind the trends of yesteryear. Winged eyeliner? Gone. Contouring? Dead. Matte liquid lips? See ya later. The following predictions for 2020's biggest beauty trends are based on a combination of observation, hopes and dreams. Charli XCX brought strong eyeshadow to this year's Met Gala, ahead of the 2020 trend.CREDIT:INVISION Eco-conscious beauty If you are doing what you can to reduce single-use plastic consumption, there’s no reason this can’t extend to your beauty routine. Of course you should use up the remaining...