Beauty

The beauty industry is bigger than ever, but mascara is struggling When Kylie Jenner launched her billion-dollar cosmetic brand, Kylie Cosmetics, five years ago, an essential item was missing: mascara. Rihanna’s Fenty Beauty line, which she launched in 2017, didn’t sell mascara when it first launched, but she recently added the beauty product to the line. Lady Gaga’s beauty line also doesn’t include mascara. Mascara, the long-standing staple of makeup, is becoming less relevant to today’s beauty rituals. “Mascara isn’t dead, but yes, it’s definitely taken a back seat,” said New York-based celebrity makeup artist Randall Mahnke-Tang, who has worked with Aretha Franklin and Hugh Jackman....

Shane Dawson Launches ‘ShaneGlossin’ on YouTube: ‘I Made Another Channel for Makeup Videos’ Shane Dawson. Courtesy of Shane Dawson/Instagram Following the success of his makeup collaboration with Jeffree Star in November, Shane Dawson revealed that he’s starting a YouTube channel for his beauty tutorials — “and other random stuff.”   The creative shared the news with his Twitter followers on Tuesday, January 7. He tweeted, “I made another channel for makeup videos and other random stuff I might feel like posting. I just wanted a low pressure place to post stuff if I get creative or inspired at 3am :)).” He also shared a link...

ita Wilson receives support from makeup artists after Golden Globes disaster Rita Wilson made it to the Golden Globes 2020 red carpet with her hair and makeup done, despite early setbacks.Getty Images Rita Wilson‘s getting attention after her Golden Globes beauty disaster. The star, 63, live-tweeted the agonizing wait for her hair and makeup artist before Sunday night’s award show, sharing that she was “trying to be zen” despite her glam squad being over an hour late. Though Wilson eventually made it to the red carpet with her children and husband Tom Hanks, who accepted the Cecil B. DeMille Award, Wilson is clearly not over...

People are using makeup to transform themselves into Baby Yoda Baby Yoda made his streaming debut in "The Mandalorian" on Disney Plus.  Disney Plus People are using makeup to transform themselves into Baby Yoda from "The Mandalorian," a Disney Plus original series. The makeup looks have started to appear on just about every social-media platform, including Instagram, YouTube, and TikTok. Speaking to Insider, makeup artists said it often takes about two hours to complete the Baby Yoda transformation. Photo-editing tools are also commonly used to fully transform makeup artists into the animated character. Visit Insider's homepage for more stories. Baby Yoda has taken over the online beauty community. After "The Mandalorian"...

The 14 Best Beauty Products of 2019 Photo: Courtesy of the vendors Almost 365 days have passed on that word-of-the-day calendar you keep forgetting to flip, and in that time, we’ve tested nearly as many beauty products (it’s probably actually been more). We’ve tried many that we’ve loved, and some that we’ve hated (and not written about). In the spirit of internet year-end roundups, here are a special few that have stood out in our cluttered brains. Read on for the CBD products we think actually worked, the liquid eyeliner that we haven’t been able to stop using, and the...